Customer service technology gives community broadband marketing edge

This is the second of a four-week series on how to make customer service your most effective community broadband marketing tool.

Last week, I explained why customer service is the keystone of community broadband marketing success. Large incumbents throw millions at trying to destroy even small towns’ network business, yet these public entities survive and thrive because great customer service creates insanely strong customer loyalty.

Building market strength through efficient, speedy, reliable service depends heavily on technology. The tech that goes into broadband infrastructure plays a huge role in the quality of your customer service, as does the tech you use to execute and manage customer service tasks. Non-techies as well as tech staff need to understand this 30,000-foot view on the subject.  customer-service

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