I’m pretty sure there were a lot of millionaires – well people whose broadband grant applications scored millions of dollars – who woke up one day after they got their award letter and said, “Crap! We promised to do what!?
Of course, there are a greater number of people who wake up many days whose applications didn’t win money from Uncle Sam or Cousin Google and say, “Crap! How the hell are we gonna do that!?
For both camps, I’ll repeat the slogan I printed on my first business cards while I was still at Cal Berkeley: The great thing about marketing is…it works.
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