Yesterday, the Feds awarded $3.4 billion to 100 smart grid projects across the U.S. There were about 400 total proposals. Since these are 50-50 matching grants, that means total dollars being queued up by these entities for smart grids is quite substantial.

For public and private sector organizations seeking broadband ARRA grants or planning to build networks without these grants, this smart grid investment could have stimulating effect. Those who stand to really benefit are urban areas submitting broadband adoption and public computer center proposals, and urban areas that may have given up on ARRA altogether after seeing the NOFA rules.

Big picture view

The best way to describe things so you see why yesterday’s news is important is to break down a smart grid into its main components.

There is the smart meter device that’s attached to (or built into) water, gas and electric utility meters at commercial and residential buildings to collect data on energy usage. The data collected can help utility companies manage their energy resources more effectively. Utilities can also communicate with these meters, sending data, commands to turn down air conditioners, queries to find the source of water leaks, etc.

Smart meter devices generally have their data aggregated to another computing device mounted at some point in the neighborhood, maybe one aggregation point per 100 dwellings (a hypothetical number). Then all of the aggregation points have to traffic their data back to the utility or wherever else it needs to go.

Overall, the smart grid can also be tapped to manage mobile utility workforces who can communicate with office staff and smart meters, as well as access office computer networks, via wireless mesh built into the grid and handheld mobile devices. The grid is also envision as a cost effective way to move energy such as that collected on windmill farms from one point of the country to another.

A primary intersection between smart grid and broadband potentially exists through the data backhaul infrastructure of the grid. A community’s fiber network can provide the backhaul for this aggregated data. Or a utility can build its own fiber backhaul and determine how to make that fiber available for local government and other institutions for their use. These stimulus grants went to public utilities, so local government and the community can have some influence in a discussion on the matter.

The mechanics of this whole smart grid are complex, but you get the big picture view. All of the things people are talking about doing with smart grid, such as moving “green” energy from windmill farms and proactively managing energy usage, require at some point a fast data connection. That means fiber (the ideal) or possibly super-fast fixed wireless. 

How to leverage the opportunity

Community broadband projects that survive the first phase of cuts in the NOFA round 1 funding process will soon go into a due diligence phase where NTIA/RUS will ask applicants to clarify and fine-tune their proposals. If an applicant is in an area that won one of these smart grid grants, they need to get with the smart grid winner ASAP and determine how the broadband proposal can be tweaked to incorporate, or integrate with, aspects of the smart grid project.

The end goal for NOFA applicants would be to strengthen the business case or the technology strategy of the broadband proposal. For the smart grid grant winners, this collaboration can lead to a better overall infrastructure that moves their data more efficiently. You can even contact the 300 applicants that didn’t win a grant. Smart grid is pretty important in utilities’ future plans, so they should at least listen to what you have to say. 

Urban areas definitely need to jump on this opportunity with both feet. Public utilities in Philadelphia and Baltimore are just two major cities that won big grants, and these are areas that have little or no chance at getting an infrastructure grant. But if big cities have broadband adoption and/or public computer center proposals in the queue as Philly does, they possibly can work out a way to tap into aspects of the smart grids wireless network or backhaul. Because the network infrastructure would already be paid for, NOFA applicants can make a stronger case for financial sustainability of the project.

The devilish details 

When contemplating the details of making this work, the first thing I always consider is the politics. Big utility companies in big cities mean potentially big political headaches trying to integrate the efforts needed to make this whole vision work. On the other hand, no risk, no reward, no pain, no gain.

There are a number of technology and potentially complex standards issues at play that have to be worked out. Different smart grid companies use different technologies for the devices that sit on meters, and this can play havoc with getting the data to a standard backhaul pipe such as a fiber or a WiMAX network. Not all of those devices are built around IP-based technology.

While those who understand WiFi networks’ potential to improve utility meter management praise the use of wireless mesh by some smart grid companies, some of these companies use different wireless than 802.11. Looking at which smart grid projects receive funding will help determine what standards should start to shake out. Did the IP-based projects get the lion’s share of the awards?

Bottom line? It’s clear where there is the potential for an intersect, and why it behooves broadband stimulus applicants to meet with utilities winning smart grid grants. But everyone involved must be prepared for a lot of work to make the integration happen.

In anticipation of, and then response to, yesterday’s FCC meeting on net neutrality, I wrote a couple of posts for Daily Wireless that consider 1) money, the root of most actions coming the anti-net neut leaders, and 2) my wonderment at the fact we can turn a concept so simple into a total circus.

A debate full of sound and fury

One of the best movie lines is in All the President’s Men, the Woodward and Bernstein are trying to unravel the Watergate mess: “Follow the money.” This advice is priceless because it’s the answer to so many of pressing questions in politics, business, geez, even personal relationships. 

“Follow the money” definitely gets to the bottom of the question of why the incumbent telcos have totally lost their mind over net neutrality. It has become a breathtaking display of whining, bullying, fear mongering and distortion of facts. Before tomorrow’s FCC meeting to present the rules (that’s right, all this wailing and gnashing of teeth from people who haven’t even seen the rules), here’s a basic overview of the debate from a pro-net neutrality perspective.

Let’s follow the money to get to the heart of the massive resistance by AT&T, Verizon, et al.

Click here to read the rest

Rumors of death greatly exaggerated

As I sat watching Mr. G. lay out the details on the net neutrality rules, I had to chuckle. After weeks of the righteous outrage of incumbents’ CEOs, cries in the wilderness to “let my people go,” AT&T execs falling prostrate rending their garments and exhorting employees to rise up against the FCC demon hordes, this is it!? Where are the Four Horsemen of the Apocalypse?

Bemusement gave way to mild despair. I remembered after the FCC vote in favor of adopting the rules, we’re looking at over two months of public comment, plus a couple of more months for comments on the comments. Jiminy Cricket on a crutch! This net neutrality is such a simple concept that’s getting distorted all to hell, and we’ve got six more months of the same.

Let’s take the incumbents out of the picture for a minute. Hard as it is, pretend for a little bit they don’t exist. Ok, now that you can hear yourself think, let’s go over what was said yesterday.

The FCC believes we need Net neutrality rules. These rules would codify six principals that say the couple of hundred million or so U.S. citizens who access the Internet won’t be discriminated against in terms of what they can access (within legal boundaries) and the devices they use to access it. These rules also would require any entity that provides public access to the Internet to be open about how they manage the data passing through their respective domains.

Click here to read the rest

What are your thoughts on net neutrality, specifically, the merits of the issues being presented in the debate?

Longmont, CO has the opportunity to launch itself squarely into a digital communications leadership position among U.S. cities. IF its citizens can beat back the latest attack from the Evil Empire, in this case with Comcast in the role of Darth Vader, and the storm troopers crouched in a hastily conceived vehicle called No Blank Check.

The set up here is simple (cue  serene music, pop up panoramic of sleepy bedroom community). Longmont is a forward-looking community, as typified by being declared an “All-America City” by the National Civic League in 2006, a recognition for communities whose citizens work together to identify and tackle community-wide challenges and achieve uncommon results.

One such achievement was to build a fiber network several years ago. Unfortunately in that period (cue sinister music), the Emperor’s senate allies in the state legislature passed a law that requires communities to get voter approval before they can run a network service.

Longmont, feeling their best interests lie in riding the current broadband push, put a ballot measure up for next month (segue to brassy Jedi music). In a stroke of serendipity, the city’s local WiFi provider recently defaulted on mondo tax payments, so the City took over the network until they can decide how to make this resource work for them. This gives the city a great one-two broadband punch capability.

But wait! (you guessed it - cue sinister music, heavy DV breathing) Once the ballot measure was approved over the objections of the local Comcast lawyer, said lawyer starts No Blank Check, a “citizens” group to save Longmont from the fiscal ee-vil of the Jedi, eh, city-owned broadband. Colorado Cable Telecommunications Association’s promptly pours $150,000 into the group, and away we go with the usual campaign of distorted facts, twisted logic and baseless fear mongering. 

Striking back at the Empire

Let’s put the Empire’s negative PR machine in its place. 

The argument that, by default, all governments cannot run effectively a broadband network service is totally false. Dozens of towns, counties and regions efficiently operate networks that are financially sustained through services sold to local governments, businesses, medical facilities, educational institutions and individual and residential subscribers.

 The name “No Blank Check” is a joke! It’s implication is that cities risk fiscal irresponsibility by investing in broadband. First, the ballot measure gives Longmont the freedom from the state’s anti-muni network law so they can assess the most sound course of action, and then be in a position to act on that if this is what citizens want to do. That means due diligence, needs analysis and stakeholders’ buy-in, the antithesis of random spending.

Second, there are enough examples of muni-run networks improving government operations, reviving local economies, enhancing education for youths and adults alike and advancing telemedicine to where this isn’t a crap shoot. Community broadband is good business and sound public policy representing a responsible investment of taxpayer dollars.  

Incumbents like Comcast claim muni networks create an un-fair playing field. If I ran a bezillion-dollar company and a small town of 48,000 such as Wilson, NC with no prior technology business expertise, built a network 10 times faster than my best offering, I’d be embarrassed. What’s unfair is Comcast, after repeatedly failing to adequately serve the broadband needs of the community, will spend big bucks to subvert the will of a community that is able to do what the incumbents can’t or won’t.  

Incumbent astroturf groups like No Blank Check claim city-run networks are not profitable. But this plays on emotion rather than the reality that community networks don’t have the same profit metrics as incumbents. Wilson’s network is working towards a 12-year return on its investment. Incumbents can barely  think beyond a quarterly ROI. Many community networks exist to break even on operating costs, the infrastructure investment being viewed as similar to paying for new sidewalks or water systems. ROI comes from the economic development and hard-to-quantify benefits these networks deliver.

Detractors also talk about the failures of municipal wireless as examples of why city-run networks are a bad idea, usually citing Philadelphia, San Francisco, Portland, OR and a few others that folded operations. But what they don’t tell you is that private companies owned and operated almost every city-wide network that failed. Longmont’s WiFi network had two successive private owners and look at the results.  

Government-owned networks have a lot to recommend them. They also demand proper previous planning. But plenty of roadmaps to successful, financially sustainable community-owned networks are out there (here are 10 such networks – http://bit.ly/Ejg6L), so Longmont will have quite a few guiding lights if they can just get the Empire out of the way (segue to triumphant Jedi-in-the-house music).

A few days ago the Bill & Melinda Gates Foundation sent analysis data to the FCC postulating that $5 – $10 billion could install fiber networks in most of the anchor institutions (hospitals, medical facilities, schools) in the U.S. The FCC quickly issued a public request for comment to validate the financial and technology assumptions in the Foundation’s analysis.

My strategic mind scooted past the numbers to ponder a question that should always be near the top of people’s thinking on broadband: does wiring 98,400, or 80% of all U.S. anchor institutions, that lack Net access make good business sense?

The premise behind the Foundation’s report – wire of all these institutions first and great things will happen – in my view is a great strategic approach to reap broadband’s promised benefits. It should be the core for our national strategy plan, as well as a central strategic objective for those applying for stimulus grants. In one fell swoop you resolve three critical issues: financially sustaining the network, fostering economic development and generating widespread broadband adoption.

Financial sustainability

The Foundation’s analysis estimates the cost to install fiber in every institution but doesn’t include the costs of keeping it operational. In my assessment, I’m taking their premise and assuming you’re going to build a network business, not just create little islands of fiber access. For one thing, money for ongoing  operations has to come from somewhere. To make that money, communities will do best by integrating their institutions’ fiber cabling into one network if possible.

If your ultimate objective is to create a communitywide broadband network, then these institutions have to become anchor tenants that actually pay for network services, with libraries being the one possible exception (more on their role in a bit). In many underserved rural and urban areas, low population density and/or low income make it difficult to get enough individual subscribers to pay for a network’s operating expenses (OpEx,) even when the network is built mainly on grant money.

If you look at successful networks already in place, anchor tenants collectively produce most of the revenue because each one spends more per month for services (maybe $1,000, $2,000/month or more) to replace older slower communication technologies, and capitalize on new computing technologies. Extrapolating the Gates premise, you boost communities’ main institutions over the big hurdle of broadband buildout with financing, and thus make it easy for them to become anchor tenants. 

It’s important you include local government since it is the mother of all anchor tenants. Some are burdened with so much ancient legacy communication technology, a small town of 84,000 people can justify the network costs because they save $700,000 or $800,000/year replacing that old technology with fiber. You shouldn’t have much trouble building an ROI case here.

Furthermore, local government can build a wireless network on top of the fiber that produces an even greater financial bang for the buck. New York City, Minneapolis, Providence, RI and Oklahoma City are major cities that built or subscribed to citywide wireless networks to run hundreds of mobile government workforce applications and reduce government operating costs.

While it’s true that adding local governments would add to the cost projected in the Foundation report, governments can show a significant return on investment to underwrite their portion of the buildout and the OpEx.

Economic development

Once you have your anchor institutions wired and wireless, they become a catalyst to drive economic development. Santa Monica proved that once a local government and other anchors have a network that’s saving or generating money, it’s less expensive to extend that network to your largest 10 – 12 businesses. Word of mouth sells services.

This network extension builds on itself. As infrastructure goes out to the biggest companies, you attract new businesses looking to move or expand to small towns and rural areas. Network costs stay reasonable so small businesses in rural and urban areas can afford to tap into the infrastructure. Each anchor tenant can build a wireless hub that attracts shoppers and tourists, which impacts the neighborhood’s economic picture.

Broadband adoption

Anchor institutions, particularly when you include libraries in the mix, address one of the more vexing challenges of broadband – getting individuals to subscribe. It can cost hundreds of dollars to win and keep an individual as a subscriber. It’s months before each subscriber becomes profitable. Many people have no interest at all in getting on the Internet.

Rather than bust your rump and your budget chasing after these individuals, leverage the anchor institutions. If each institution provides content, services and applications that enable their constituents to benefit without having to fight traffic, stand in line or sit for hours with a phone locked to their ears, individuals will subscribe to the network.

As part of the strategy for broadband adoption, anchor institutions hold the key, so be creative in structuring relationships with them. Libraries especially hold promise in this area because they already are a central point within communities for people who want to use the Net to do research or hunt for jobs. 

This discussion, of course, may all be for naught if no one can figure out where the $10 billion is coming from to invest in the anchor institutions. I was hoping Bill and Melinda would round up 9 or 10 of their similarly heeled golfing buddies and put together a broadband investment group. But none of the press articles indicated any such luck. It may be hard to get a second chunk of change out of Congress on the heels of this $7 billion, but stranger things have happened.

For the moment, we can speculate as to the possible sources of funding, but at least this is a strategic path that shows promise. What are your thoughts?

Round 1 and 2 NOFA Applicants

Fine-tuning your business plan as you move to next stage of the Round 1 funding process? Getting you plans in order so you can pursue funding in Round 2? I can help you put your best proposal forward. Contact me today (510-536-4522) to get your plan in the winner’s circle!

I was almost too giddy to speak. The first four stimulus grant awards for broadband mapping were announced yesterday for the states of California, Indiana, N. Carolina and Vermont. If a majority of the remaining states that receive grants employ similar mapping procedures of these four, NTIA and taxpayers stand to get plenty of bang for their stimulus buck.   

The California Public Utilities Commission (CPUC) gets approximately $1.8 million to collect and verify the availability, speed, and location of broadband across the state, plus $500,000 for the cost of statewide broadband planning activities over four years. The Indiana Office of Technology (IOT) receives approximately $1.3 million.

In N. Carolina the Rural Economic Development Center, Inc. (e-NC Authority) is awarded approximately $1.6 million plus about $435,000 for the cost for broadband planning activities in that state over five years. The Vermont Center for Geographic Information (VCGI) is awarded approximately $1.2 million.

This is a victory of sound mapping processes over the straightjacket of the  conventional wisdom regarding mapping that makes broadband advocates ill. These four awardees were selected because their proposals met or exceeded program requirements in three key areas: data collection, verification and collaboration. In a minute I’ll show how this leads to greater ROI for broadband investments.

The conventional wisdom, driven in large part by incumbent telcos and cable companies, is that you can’t get good broadband mapping data unless service providers (incumbents) give it to you. And because incumbents don’t want to give you the data you need, this mapping process has to be tedious, expensive and nearly void of independent verification. Indeed, when some critics said $50 million is adequate, $350 million was set aside for states to do mapping because of the expense of prying the data loose.   

For seven months, community broadband supporters watched with increasing trepidation as the embodiment of this flawed conventional wisdom, Connected Nation, secured deals to pursue mapping on behalf of states such as Texas, Florida and Minnesota. NTIA’s announcement today indicates that the agency is going to, as much as is possible, fund states that do mapping right.

 Why these award winners matter to community broadband 

I believe that, by selecting these particular four states for initial awards, NTIA establishes the benchmark by which future applications will be reviewed and grants awarded. Other states can view these winning procedures to modify their own proposals. And I believe NTIA will actually push back on those applications that follow the conventional wisdom, again, using the first awardees as the models for what should be.

California and N. Carolina have been at this game longer than most states (I assume the same for Indiana and Vermont as I learn more about them). Early on they rejected the notion of relying solely on service providers and have been collecting data from other sources, including directly from constituents through telephoning and in-the-field surveys. You cannot collect more accurate data than when you go straight to the people who do or don’t have broadband. N. Carolina plans to use Web and GIS tools to collect additional extensive data in a process they expect to be effective and surprisingly inexpensive.

Verification is critical to a superior mapping strategy and subsequent broadband deployment. The lack of independent verification leads to situations such as you have in West Virginia. Connect West Virginia (Connected Nation) produced a map showing 90%, 95% broadband penetration while the state ranks nearly last among U.S. states for broadband adoption. NTIA’s awardees will use multiple methods and independent verifiers to conduct data verification work. 

Collaboration is the third important ingredient for mapping success. The four awardees are pulling together state and local partners to execute the mapping exercise with maximum efficiency and minimizing some of the process implementation costs. Unlike the incumbents that shroud all of their data in non-disclosure agreements, these collaborative efforts create for the public a true, comprehensive picture of broadband availability.

When states use what e-NC Authority’s Ex. Dir. Jane Smith Patterson refers to as a multi-modal broadband data collection, you get better-detailed, accurate maps. This in turn enables you to make decisions that lead to (hopefully) the most appropriate broadband technologies going into appropriate communities in a way that yields the best results for your broadband investment. 

Ultimately, these state maps will be woven into a national broadband map that should be the cornerstone for the FCC’s national broadband strategy. I don’t expect that all state maps will be perfect, though I may bet you beer that my state’s map (CA) will be better than your state map. I’m sure some mapping awards will make me want to wretch. But I do have greater confidence in getting a decent number of high-quality maps than I did a couple of months ago. 

 Shout out

I have to send a special shout out to e-NC Authority. Here is a state agency that in July of this year was sold down the river in favor of Connected Nation by some of its own state legislators (at the behest of AT&T). You can read the ugly details here. Luckily for the good guys and gals, the state’s governor wasn’t swayed. She gave the nod to e-NC to represent and go after the NTIA grant.

I talked to Ms. Jane on the phone soon after I heard the news about the award and my office lit up from her smile. She and her team’s worked hard since 2001 developing good broadband maps. They had to fight naysayers, AT&T obstruction, serious budget cuts and treacherous political hacks (but I repeat myself), yet they came out on top. Karma rocks! e-NC won’t be gloating, though. They’re already working towards making their stimulus fueled project a model for the nation, then having NTIA and RUS come on down for some southern hospitality and technology showcasing.

I’ll be writing more about these states and their respective efforts in a week or so. Stay tuned.

A Little Self-Promotion Always Helps

If you’re planning to build a community broadband network, call me (510-536-4522) or e-mail. I have a ton of knowledge that can help you create a great plan, write a great NOFA app and implement your plan.

Who’d a thunk it. The next big broadband flashpoint appears to be net neutrality. Incumbents and their lobbyists have gone ballistic, with rhetoric that went from 0 to High Moral Outrage within a day. Friday the Republican Congressional leadership went directly to the President’s doorstep to complain about net neut, so that means some hum dinger political fireworks are likely in the offing.     

I threw in my first commentary on the topic in the mix last week.

Hearing all the bluster from big incumbents about how unfair net neutrality rules are and how much they contribute to the demise of innovation, methinks “The lady doth protest too much.” Underneath their pushback is the underlying threat that, without incumbents’ support, these rules are DOA.

The giants put a similar fine whine out on the table when they didn’t apply for broadband stimulus grants. But alas, they were “full of sound and fury, signifying nothing,” as 2,200 applications poured in from others stepping into the breach. There are plenty of local governments and smaller service providers that can profitably build networks and offer Internet services that consumers and businesses want, and without being tripped up by net neutrality.

If you look at history, it’s often been small, initially anonymous companies that drove technology innovation, creativity and competition. The biggest companies were often the slowest to innovate but the fastest to obstruct, if not outright kill innovation. (You can read the rest of this Fierce Broadband column here)

You’re going to read a lot about net neut in the upcoming weeks. One of my contacts at the Benton Foundation mentioned how surprised he was at all the media coverage, saying you don’t usually see this much until after the FCC has made rules, not when they’ve just proposed some.

My main take on things is that those of us who support community broadband need to get on the stick and pushback on all this incumbent noise. If they are allowed to discriminately throttle content on the Internet based on their financial self-interests, broadband advancement in the U.S. is hosed. 

As David Isenberg says on his blog

Network Neutrality has never been about the idea of too much bandwidth on a limited network. That’s dinosaur feces. It’s always been about whether the telcos and cablecos could leverage ties between their network and certain apps to make discriminatory, anti-competitive profits.

The strength of the Internet is that it accepts all traffic without a “will it make money” test. That’s why a Pez dispenser collector could grow a hobbyist site into eBay. It’s how two Stanford students could grow their thesis into Google. It’s how an Israeli apps company that wanted to reduce its phone bill invented Internet telephony….the reality is that if we ever say “Goodbye Net Neutrality” we’ll also be saying, “Goodbye Internet.”

Check out David’s blog. Be sure to scroll down to “Making Network Neutrality Sustainable, Revisited” This post isn’t as long as it seems and it’s very good.

At every opportunity, we have to call the incumbents on their silly allegations, fear mongering and distortions of reality. Here’s a good write-up on debunking industry talking points.

Needless to say, the road to net neut is going to be a rough one, long and definitely winding. As one of my more cynical media contacts Karl Bode stated, “At this point, I’ll believe any real, tough consumer-friendly rules coming from Uncle Sam when I actually see them. Just too many lobbyists, too few consumer advocates.” Luckily, Karl gets past (or harnesses, depending on your take) his cynicism occasionally to write some real scathing push-back pieces – and doesn’t mind if you quote him.

Tying all this back to the broadband stimulus program, this month NTIA/RUS have opened the doors via an RFI soliciting feedback on the NOFA rules. Get over there and put your two-cents in. Be sure that top of your list is “keep net neut in the NOFA!!” If incumbents won’t play in the stimulus sandbox, tell them to get out of our way! We’ve got business to attend to.

With those words, Asst. Sec Lawrence Strickling, head of NTIA, enables many applicants and others worried about the NOFA’s incumbent challenge clause breathe a little easier. And for those of us who’ve railed against this potentially destructive clause , there is also a bit of satisfaction for not giving up the fight.

Mr. Strickling and Jonathan Adelstein, Administrator for RUS, were responding to questions from the House Subcommittee on Communications, Technology & the Internet when Congresswoman Anna Eshoo (CA) pushed for answers about the clause. “I want to make sure there’s competition. If the incumbents can just knock out people because they don’t want any to come in, I don’t really think that’s the way for us to go.” (gotta love our Calif Congressional delegation)

Mr. Strickling gave a reassuring response from both gentlemen and a clearer picture of how this process will run.

Applications with infrastructure proposals have proposed to cover areas where there isn’t broadband coverage. Maps are being generated for these areas through a publicly accessible database so you can see the proposed coverage area. During the review period anyone, including incumbents, can submit a message on the site saying they agree or not that the areas currently are not receiving adequate broadband.

Because applicants had to provide detailed information to justify their claim that these areas need broadband, “incumbents have to provide a lot of information to overcome the presumptions that have been established by the applicants.” NTIA will evaluate the challenge if it feels the challenge and supporting material throws the proposal into dispute, but NTIA and not the incumbent will have final say in determining whether the app moves to final review.

Mr. Adelstein added, “We will demand real substantiation with any challenge. But also, we want to be sure that what applicants present is accurate. Claims have to be verified and substantiated.” Furthermore, RUS has over 400 offices across the U.S. and they will send people into the field to areas that incumbents challenge to test and assess the validity of any challenges.

Where does that leave us?

This isn’t a final knockout blow to the clause. Yet there is cause for some joy here.

First, NTIA/RUS is giving applicants the high ground and the presumption that you hold an unassailable position. The burden of proof to the contrary lies with the incumbent. If you’ve done your homework, and are continually gathering whatever data you can to reinforce the fact that people in your proposed coverage area don’t have adequate broadband, you can better fight off any challenge.

Second, political pressure matters here. When members of Congress such as Rep Eshoo say to NTIA/RUS they’re not going to be happy if they see proposals in their districts knocked out by incumbent challenges, you better believe this becomes a factor. Same holds true if governors start making phone calls. The Congressional and gubernatorial cards are in play.

Third, this challenge process will play out in a fishbowl. If, for example, incumbents are required to submit details on actual speeds delivered to make their case, there’ll probably be few challenges. Incumbents don’t want it proven in such a public fashion just how big the gap is between what’s advertised and what’s delivered. Can you imagine the kind of fallout that would generate?

Fourth, you can run a preemptive counter-challenge in thi fishbowl. Anyone can post a challenge on the Web site. But that means anyone can post a note saying “I live here and let me tell you how bad coverage really is.”

So what you do is round up a whole passel of people around computer in the libraries, community centers, the schools, and get their comments. Be sure they submit enough of the right information, such as address, who the incumbent is, etc. so their comments carry weight.

What can we expect?

In the end, everything comes down to how detail-y is NTIA/RUS’ definition of “substantiation.” I think any mid-sized incumbent will be hard pressed to respond if they have to do a lot of legwork in a short period of time (2 or 3 weeks) because they don’t have a lot of staff.

For the bigger ones, such as Verizon and AT&T, a lot depends on the specific requirements for making a challenge. Remember, these folks didn’t apply in the first place because they don’t want to open their kimonos for public inspection.

Another factor is whether or not the applicant can rebut the challenge. With the amount of work a lot of applicants have presented to make their case for an area not being served, incumbents have to realize they’re at a disadvantage. I think incumbents would fear the publicity of losing a public counter challenge, so in this case there would be few challenges.

On the flip side, if these public statements from NTIA about requiring lots of substantial are mostly posturing, and the eventual required data to make a challenge is minimal (i.e. presenting only advertised speeds), then all bets are off. Skimpy requirements will likely lead to lots of challenges. I’m banking on stronger.

Either way, your work is not yet done young warriors.

Granted, the Broadband GSD Ten is just a Snapshot of the dozens of communities running or partnering to run successful broadband networks. However, having observed this world up close and personal for four years, I can draw some lessons here for those who have applied for stimulus grants and those queuing up the Round 2 funding process.

1. It’s time for a strong push for public-owned networks, and networks run by public/private partnerships in which local governments are more than window dressing. Going through the list of stimulus applications, it’s uplifting and very telling that so many fall into one of these two categories.

Every time some incumbent or one of their sock puppets goes on record saying that the private sector alone holds the answer for broadband, call ‘em on it and list five or six or ten cases in which local governments are getting stuff done.

2. When you look at the main stakeholder groups whose needs are being met by these networks on the GSD Ten list, it’s pretty clear that these are the end-user organizations that should dictate broadband speeds. Look at how incumbents have bent the FCC’s ear this past week demanding the FCC use speeds lower than even the pathetic 760K in the NOFA to define broadband. Incredible!

You cannot talk about using broadband to advance economic development, telemedicine and all these other profound objectives, and define minimum broadband speed as anything less than multiple megs per second. The future calls for more speed, not less!

3. People wrapped up in the discussion about how do you increase broadband adoption need to contact these governments with successful networks to understand that institutional customers drive adoption. If people can get most of their government services online rather than inline, more individuals will subscribe. If medical facilities use the network to dispense information and services that keep more people healthy, more individuals will subscribe.

We must frame the arguments for broadband stimulus awards and national broadband strategy so they are less about individuals, and more about these major stakeholders who collectively are the foundation of network financial sustainability. Once you meet the needs of these institutional customers, you pay for the network PLUS individual and residential subscriptions increases will follow.

4. Local government needs to step up as the anchor tenant. Most of the GSD Ten identify city and county government as one of the primary stakeholders contributing to the financial sustainability of the network. Just a couple of weeks ago I saw an RFP for a network in which the government said they’re not going to contribute financial resources or be a subscriber to the network.

In the anchor tenant role, local government impacts a network’s success on several important levels. Financially. Influencing the decisions of institutional customers and the business community to become network subscribers. Driving individual and residential adoption.

5. When studying these communities, take note of how you can “leapfrog” technologies to bring broadband to your area. Santa Monica started by using fiber it had at the time to improve the city’s communication infrastructure, then sold excess fiber capacity to businesses to finance network expansion, and now they’re ready to leapfrog into greater buildout of wireless. Allegany and Franklin Counties started with wireless and can leapfrog from this into fiber as they bring in more fiber to facilitate expanding wireless capabilities.

In three or four years, more people will be advancing broadband with the understanding that it’s a hybrid of wired and wireless, which I believe ultimately makes for the best and most comprehensive broadband solutions. But to get there, a lot of you who don’t get stimulus funding and others need to consider the leapfrog approach for the short term, both for fiscal and logistical realities.

6. When you delve into how these GSD Ten communities made their networks successful, it should be clear to those who haven’t caught on yet that you can’t – and shouldn’t – approach ROI the same way private sector companies do. These networks must earn enough to cover a lot of your operating expenses. However, they don’t have stockholder dividends, crushing administrative and operations costs or the marketing burden to become a national playa.

Those incumbents who point out the standard P & L arguments when bashing community networks, and the NOFA rules that reflect this thinking, are trying to force a square peg into a round hole. It doesn’t work that way. Wilson, NC has a 12-year timeline on getting its money back. They and other governments, unlike the private sector, can operate in this financial ROI timeframe because they operate differently. What’s more, every year their communities reap significant financial AND intangible benefits that justify the expense.

There are some other lessons here from this first GSD Ten list. Call me sometime and we can talk about it.

Please take a minute to help me keep this blog’s content focused on your needs, and answer two quick questions for me.

The GSD Ten highlights communities from among the dozens that are Getting Stuff Done with effective broadband networks. This monthly listing challenges false assumptions from detractors by presenting strong testimony to the fact that local government can indeed operate successful networks.

As a primer, read this post that debunks three leading myths about these projects, and explains why many of the broadband stimulus grant proposals are for community-run networks. Then check out this month’s GSD Ten.

These networks are a good cross section of those run by local governments, public utilities and public/private partnerships in which everyone has skin in the game. I also pulled in a mix of city, county and regional networks, as well as Prestonburg, KY’s limited-reach network that covers its downtown area. 

Franklin County, VA

Wilson, NC

Cedar Falls, IA

Allegany County, MD

Tacoma, WA

Cambria County, PA

Pulaski

Scottsburg, IN

Santa Monica, CA

Prestonburg, KY

Click here to read lessons we can learn from these communities.

Well, that was an experience. Presenting on a panel before the FCC (click on “Recorded Panels”). Commissioner Clyburn showed up, a few media folks, DC insiders and other heavyweights on the panel. I was particularly happy not to have had a brain-to-tongue  malfunction. 

Heady stuff, this mixing and mingling in the corridors of power. But after the mics go dead, the Internet video feeds end, and the media files their stories, it’s good to assess the real value that come, or should come, from these exercises. This broadband stuff is deadly serious, and these folks at the FCC have an incredibly complex task before them.

Let’s talk about the upside of this workshop series. Our national broadband policy could put us on track to transform millions of lives and businesses in hundreds of communities. Or it could be great mental gymnastics that many look back on one day and wistfully ponder what could have been. I lean toward the former with a couple of cautions.

As Washington matters go with regard to setting telecom policy, this series of workshops appears to be a rather different beast. In the past, the Armani Suits Brigade (lobbyists) descend upon Congressional and agency’s policy makers to conduct backroom meetings and create directives that benefit the few more than the many. Though the workshops created some grumbling early on about being weighted heavily toward technologists, the panel I was on and the ones following have become more representative of the constituencies that broadband – and the lack thereof  – impacts the most.  

This is great because it’s an open forum, first off. Anyone can show up in person and on line to observe, ask questions and get answers. Granted, I’m a little biased, but the panelists were both knowledgeable about, and empathetic towards, those needing broadband, plus we offered good, practical and doable solutions to issues such as getting people to adopt broadband.

Here are two things that will elevate these workshops from being good public policy stepping stones to becoming great cornerstones of an effective national strategy that pulls the country from its sad broadband standing in the world.

First, The workshops need a big dose of participation by the people who actually own the problem, who feel the pain. One of my brothers, who’s a chaplain for athletes, says “unless you’re the one bleeding, you don’t really feel the pain.” If you’re going to do the type of needs analysis required to make the most effective technology plan, you have to bring the actual end users or potential end users who are feeling the lack-of-broadband pain into the process.

Those people sitting in the room listening to panelists probably weren’t low-income urban dwellers, rural mid-Westerners or small-town southerners fed up with the lack of broadband. The people dialing in to watch these workshops likely weren’t from un-served communities or those who we want to reach who have no interest in broadband.  

One of us panelists might have had what the audience felt were the most brilliant ideas for marketing campaigns to increase broadband adoption. Another panelist observed that smartphones are very popular in low-income communities. But a half dozen people sitting on a panel who live the life we want to improve might have told us we don’t know a good idea from a hole in the ground. They might also tell us why smartphones are popular so we don’t create some assumption-based strategy that hurts rather than helps this trend.   
The value of the workshops to date will be doubled or tripled if the FCC brings the people with the pain into the needs analysis process. But you have to go to them. As I said last week in my FierceBroadband column, go into formerly un- and underserved rural and urban areas that now have effective community-driven broadband networks. See firsthand what technologies they’re using, how these technologies were selected, what were the challenges to implementing the technology, what are the challenges to keeping everything operational and current.

Then go into the hood, the backwater, the outpost where broadband is not. Walk the streets and the country roads to truly understand what economic development agencies are talking about when they say broadband can improve businesses. Let community leaders tell you the struggles of dealing with recalcitrant incumbents and recalcitrant constituents.

Before I forget, let me get to the other caution I have. Whether these stepping stones (workshops) become cornerstones leading to meaningful and effective broadband strategy depends heavily on keeping them from being co-opted by the typical DC lobbyist machine. Unlike those who have the broadband pain, and the many groups working in the trenches to help remove that pain, those protecting big business interests roost in D.C. to tilt the rules in the favor of incumbents.

At some key points in the development of effective national broadband, the best interests of the those who need better broadband will not align with incumbents’ perceptions of their best interests. Compromise will be difficult without protecting our pitiful status quo. At those junctures, will the needs of the many carry more weight than the needs of the Armani Suits Brigade?

In the meantime, let’s keep moving this ball forward.