The “Building the Gigabit City” National Tour

Longmont, CO’s point person for the city’s gigabit buildout, Vince Jordan, recently said he gets lots of calls from Colorado communities asking how to move forward with similar networks. His observations inspired me to create a special training program to give communities the building blocks to replicate U.S. gigabit success stories.

As those billions of stimulus dollars in middle mile network buildouts nationwide begin lighting up, communities are realizing a whole lot of work is still required to get actual Internet services into their neighborhoods. Quite a few also are realizing they don’t know quite how to plan or pay for these communitywide last mile networks.

So my program is a full-day, roll-up-your-sleeves-and-work event limited to 20 jurisdictions max, and broken down into five sessions. Each session, addresses a specific skill set, and is tailored to local issues and addressing attendees’ feedback I gather from pre-workshop questionnaires and worksheets.

The key element is the consulting. My advice is customized to workshop attendees’ questions and needs. Attendees build skills in implementing key tasks necessary for moving broadband projects forward. My book, Building the Gigabit City, continues the skills development by expanding on lessons learned during the workshop.

Sessions overview

  1. Recruiting key community stakeholders
  2. Effective constituent data gathering and needs assessments
  3. Assessing business models and funding options
  4. Finding the “one thing”
  5. Marketing strategy and tactics

This is the initial list of cities where the training sessions will take place. If your state’s not included, call me: 510-387-4176.

There are also sponsorship opportunities for companies that want to participate in a unique marketing outreach program targeted to decision makers ready to move broadband projects forward.

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2 Responses

  1. Craig, there seem to me to be four distinct customer groups to be served by these networks: (1) CAIs; (2) last mike providers; (3) small and start up businesses; and (4) seniors. Perhaps you can develop strategies to reach these customer groups in your workshops.

  2. […] IdeaClickNewz! Internet Marketing BlogThe New Business IdeaClickNewz! Internet Marketing BlogBuilding the Gigabit City body.custom-background { background-image: […]

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